Build and operate a modern GTM

At Simstra, we leverage our deep technical expertise and GTM operator experience to help companies build, grow or transform their go-to-market capabilities.

We work with companies who build technical products

  • Cloud computing platforms, infrastructure automation tools, containerization technologies, and DevOps products

  • Databases, data storage and management solutions, data integration tools, and analytics platforms

  • IDEs, code editors, programming tools, application performance monitoring solutions, and API management platforms

  • AI/ML platforms, frameworks, libraries, and tools for data scientists and AI/ML engineers

Open Source

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PLG

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Direct Sales

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Partner Sales

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Open Source 〰️ PLG 〰️ Direct Sales 〰️ Partner Sales 〰️

Leverage industry expertise to de-risk and accelerate your GTM evolution

  • Simstra will perform research and discovery about our client’s GTM strategy and execution through qualitative and quantitative methods.

    Through this process, we will evaluate where our clients measure against our perceived benchmarks. 

    We will generate hypotheses around where gaps exist and how to improve.

  • Create a shared syntax across the entire org to align channels with customer lifecycle.

    Integrate GTM team roles and responsibilities with customer-first approach.

    Emphasis on Ideal Customer Profile, Sales motions and broader GTM strategy.

  • Design and deliver training, tactics, processes and practices for executing end-to-end customer acquisition and expansion opportunities.

    Emphasis on Sales playbooks, MQL/PQL best practices, Professional Services offerings and multi-channel growth strategy.

  • Support decision-making, execution sequencing and change management.

Hybrid Go-to-market strategy

an approach that combines elements of traditional and modern sales and marketing techniques to effectively reach and convert a diverse customer base.

Not sure where to start?

"We want guidance for a new initiative"

  • A new product is being launched and lacks a cohesive and integrated GTM plan.

  • Adding a sales team or a self-service product experience and looking to integrate and mitigate channel conflict.

  • Planning to grow GTM headcount, but does not yet have necessary processes, systems or enablement in place.

"We feel pain and may need help"

  • An acquisition channel is underperforming without a clear indication as to the root problem.

  • There is friction between acquisition channels leading to reduced GTM efficiencies and negative customer experiences.

  • There is friction and misalignment between internal stakeholders, leading to inaction or incorrect actions.

Let’s talk.